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Interest-Based Ads Policy uses Amazon and third party ad-serving companies to display interest-based advertising. Interest-based ads, also sometimes referred to as personalized or targeted ads, are displayed to you based on information gathered from your interaction with our sites and services. Click here for more information about the types of information that we gather.

In providing interest-based ads, Amazon follows the Self-Regulatory Principles for Online Behavioral Advertising developed by the Digital Advertising Alliance (a coalition of marketing, online advertising, and consumer advocacy organizations). To learn more, please visit

Amazon uses cookies, web beacons (also known as action tags or single-pixel gifs), and other technologies (collectively, “cookies”). Cookies enable ad networks and advertisers to learn about what ads you see, what ads you click, and other actions you take on our sites and other sites. This allows the ad-serving companies to provide you with more useful and relevant ads. For example, if they know what ads you have been previously shown they can be careful not to show you those same ads repeatedly.

Amazon does not provide any personal information to the third party sites that display interest-based ads promoting 6pm. Also, some third parties may provide us and Amazon information about you (such as the sites where you have been shown ads or demographic information) from offline and online sources that may be used to provide you more relevant and useful advertising.

Advertising Preferences

We offer you choices about receiving interest-based ads from You can choose not to receive interest-based ads from Amazon by adjusting your Advertising Preferences. If you choose to opt out of receiving interest-based ads, you will still see ads but they will not be personalized.

In addition to the interest-based ads from, we may also use other third parties to serve interest-based ads. You can opt-out of receiving interest-based ads from third parties who are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt-out pages on the NAI website and DAA website. ( and (

You will also always have the ability to visit an opt-out page directly from any of the interest-based ads displayed in your browser.


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